Welcoming our new Property Director
We're delighted to welcome property management expert Patrick Ward to the team as our newest Property Director.
Patrick brings over 20 years of property management experience to Principle, with the last 18 years spent at senior level. His qualifications include AssocRICS, FIWFM and FTPI, reflecting his commitment to professional excellence and continuous development.
He’s an Executive Director at The Property Institute (TPI), our trade body, and a Trustee at The Building Safety Alliance. Throughout his career, he’s played a key role in developing sector standards through the Association of Residential Managing Agents (ARMA) and now the TPI, promoting professionalism, accountability and recognition of worth within the property management profession.
Based in the North West, Patrick will be working across the country and spending significant time at our Birmingham office as he settles into his new role. He will be conducting a comprehensive audit of the business—listening attentively, understanding how we operate and identifying opportunities for enhancement.
"The business is performing incredibly well at the moment”, says Patrick. “It's got excellent leadership, and we’re aligned on values. I’m looking forward to developing further standards to set Principle apart in the sector and supporting my new colleagues to develop their own professional prowess."
Patrick's approach centres on delivering quality-first, service-driven property management which prioritises resident satisfaction, safety and professional excellence. He believes strongly in the importance of attention to detail, ensuring that commitments are honoured and delivered with care and consideration.
"The sector needs professionals who recognise their own worth and act accordingly," Patrick says. "Today's leaseholders are far more knowledgeable than they were 20 years ago. They know what to expect and how to demand that. The property management professional needs to move with that expectation and exceed it where they can."
L-R Brett Williams - Founder at Principle, Patrick Ward - Property Director, Joe Jobson, Co-Founder at Principle
Patrick's decision to join Principle was driven by shared values and a long professional relationship with Brett Williams, our founder. What attracted him most was Principle's service-driven approach and commitment to quality over profit margins.
Patrick notes "Brett is a leader that I fully respect and get behind. It's very important to have leadership that's driven in the right way for the right reasons.”
Looking ahead, Patrick's goals are clear: to increase overall performance, support the business in meeting and exceeding its growth plans, and ensure personal development opportunities for all team members. His focus on professional development extends beyond his own qualifications, with a commitment to helping colleagues progress and develop their professional standing within their respective areas.
As the property management profession continues to evolve towards formal regulation, Patrick's extensive experience and commitment to professional standards makes him an excellent addition to our leadership team.
Welcome to Principle, Patrick!