Principle recruits dedicated Business Development Manager for lettings

Following the asset transfer of Pennycuick Collins' lettings and block management portfolio in May, we’re excited to share the next step in this evolution of our business with the appointment of Jaime Duffy as our dedicated Business Development Manager for lettings.

Focusing on our rapidly expanding lettings division, this strategic appointment reflects our commitment to growing our lettings presence across the West Midlands, building on the momentum from our recent acquisition. Jaime brings eight years of comprehensive lettings industry experience, with a demonstrated history of working across all aspects of the real estate sector. Her expertise spans negotiation, lettings and legislation, home inspections, target marketing, and HMO management, making her ideally positioned to drive growth in our lettings business.

Throughout her career, Jaime has worked for some of Birmingham's biggest letting agency brands, including Connells and rentlife. She has successfully progressed through the ranks from lettings negotiator to senior lettings management positions, demonstrating her commitment to excellence and knowledge of the sector.

In her new role at Principle, Jaime will spearhead the development of our lettings business strategy and drive expansion across the West Midlands market.

"I'm excited to move into a business development role for a new challenge and to broaden my experience," said Jaime. "I am looking forward to growing the lettings side of the business, implementing my knowledge and expanding my network."

Jaime's immediate priorities include understanding Principle's unique approach and developing a comprehensive growth strategy. "My immediate focus is to get to know the business and put a plan together to grow the lettings side and really make our mark on the West Midlands," she explained.

Jaime will be working closely with Lucy Roberts, our Head of Residential Asset Management and her team, as well as with our co-owners, Brett Williams and Joe Jobson.

For more information about our lettings services or to speak directly to Jaime, please contact her on 0121 289 4315.