Who are Principle?

Principle’s Directors have many years of experience within the industry and have adopted an innovative approach by placing equal importance on both clients and customers. We provide practical, affordable and high-quality solutions to all areas of property management.The business has been formed with key “Principles” in mind:

  • Integrity
  • Radical transparency
  • Professionalism
  • Honesty
  • Responsiveness

We extend these core principles to every single one of our customers when managing their homes. As Directors we are proud of our profession and love managing real properties. So no matter how big or small your property is, we always endeavour to manage it with a personal touch.

All Directors at Principle actively work within the business on a day to day basis. Being an independent owner-managed business enables staff to be empowered to make decisions and implement changes swiftly.

Get in touch with us today, we would love to come and see you to demonstrate how we can help you.

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The Management Board


Managing Director

Brett started work in Birmingham in 1992 having attended both Trent Polytechnic and Birmingham Polytechnic (now both universities). Brett qualified as a Chartered Surveyor in 1994 and has always been involved in residential property management and associated leasehold matters, including enfranchisement and lease extension valuations, as well as having wider general practice surveying experience.

Honesty, professionalism and customer care are Brett’s key words at work. He strives to improve standards, both personally and with work colleagues.

Brett was Chairman of ARMA for three years until 2010 having been involved in other committees within ARMA since 1999. Brett also sat on the RICS Residential Management Working Group for the maximum term of office. Prior to that, he had been involved in the RICS locally and was Chairman of the Junior Organisation for the millennium year.

Traditionally Brett has worked with freeholders and resident management companies, but also has experience of working with developers and housebuilders.

Outside of work, Brett enjoys time with his family, With four mainly grown-up children he has more time than previously! He enjoys undertaking home improvements both inside and outside the house, eating out and country walks. Brett is a National Trust member and enjoys traveling to various NT properties in his Morgan Three Wheeler. Brett is also a keen rugby fan and supports Wasps where he regularly attends matches with his family.



Joe has worked in the Property Management profession since graduating from Nottingham Trent University. He is a Chartered Surveyor who has a keen interest in housebuilding and property development. Joe has a complete understanding of how well-planned property management can greatly enhance value of any new build project.

Joe understands that there is no single approach to Property Management and is passionate about driving forward new innovative approaches to all his clients including corporate, resident management companies and developers.

Since qualifying as a Chartered Surveyor Joe has enjoyed helping other candidates through the APC process and has recently taken this a stage further by applying to become an assessor for the residential pathway.

Out of work Joes interest include keeping fit, travelling and is a keen football fan supporting Birmingham City.



Ian has been involved in the property sector since 1998, initially in Estate Agency, including stints with General Accident Property Services and Savills.

Since 2000 Ian has specialised in property management dealing mostly with residential apartment buildings, mixed use developments and portfolio management.

He joined James & Lister Lea in 2001 which became Burton Knowles and moved to Mainstay in 2003 where he remained for 10 years and attained the role of Executive Director – Property Operations. He joined Brett at CPBigwood in 2014 to take on the Operations role as that portfolio reached 25,000 units under management across the country.

Ian joined Principle on the 1st of October to lead on the property management operational role. His strengths are in the pure property management skill set along with his ability to understand what clients want and deliver fantastic customer service. He really gets things done, so clients and customers always see a steady improvement in their property.

Training and qualifications are important to Ian, so he sits on the IRPM Leasehold Working Group. The Institute’s key objectives are to:

  • Raise standards in the residential property management sector
  • Provide individuals with independent accreditation of their professional skills
  • Assist practitioners in assessing job applicant capabilities

In his spare time Ian has a busy family life with four children and two dogs to keep him on his toes. He enjoys property renovation and juggles all of this whilst he supports his wife who runs the family Italian restaurant.

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Sam has worked in the property industry since 2008, after graduating from Birmingham City University. He qualified as a Chartered Surveyor in 2010 and has always practised in valuation and lease consultancy matters on both residential and commercial property.

Sam’s specialism is Leasehold Enfranchisement to include Freehold acquisitions and disposals and lease extension valuations and negotiations under both the Leasehold Reform Act 1967 and the Leasehold Reform, Housing and Urban Development Act 1993 legislation. Sam acts for both leaseholders and freeholders. His clients range from private individuals to national companies in single and multiple transaction work.

Out of work Sam has recently got married and his interests include travelling, keeping fit and is a
keen sports fan regularly attending rugby, football and cricket matches.

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How are we Different?

  • Director involvement throughout the whole customer experience – from instruction to day-to-day management.
  • A Principle Director visits each of our developments at least once a year.
  • Chartered surveyor led business.
  • No hidden fees: what we quote is what you pay – we do not charge contractor registration fees and we don’t take a share of their invoice.
  • We declare all insurance commissions: for RMC clients, if we can obtain a commission for placing the buildings insurance, we share this with you 50:50.
  • We only employ staff who invest in to the Principle ethos.
  • We send customer feedback forms out on all our schemes every year – we welcome customer feedback and always listen to what the customer wants.
  • We have invested in the latest technology to ensure all our processes are efficient and we do not underestimate person to person interaction.

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Corporate Social Responsibility

We understand the importance of being a responsible employer and our commitment to the future of our properties and their communities. We therefore make a positive effort to attempt to preserve our environments as best we can. We look to source local contractors; keeping costs down for our clients.We have developed policies within our business to meet our Corporate Social Responsibilities which we take seriously at all levels within our business, being well embedded within our culture and fully supported by our people. We continually seek to find ways to become more efficient and improve any impact we may have on the environment. This can be seen in many ways such as:

  • Recycling – both on procurement and disposal
  • Rechargeable batteries, rather than single use batteries
  • Our think before you print policy
  • Travel arrangements

We always try to find ways to support the local community and give support to charitable organisations and local community groups.

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