Solihull apartments to be managed by Principle

A contract to look manage 12 sought-after apartments in Solihull has been won by Principle Estate Management.

The Broad Oaks on Streetsbrook Road needed an agent able to keep on top of financial management after a number of payments to contractors had been delayed.

The Broad Oaks Management Company invited Principle to bid for the work and appointed the firm after being impressed by the close involvement of its directors.

A spokesman for the management company said: “We were increasingly frustrated at how long things took to happen with our previous agent, as there were frequent changes of personnel and poor financial management.

“We have a good relationship with our contractors who are generally running small businesses and among other things we wanted an agent who would pay them promptly.

“We are very involved directors here at the management company who are keen to have the property well looked after, and we selected Principle as we knew we could have a good relationship with its directors.”

Joe Jobson, a director at Principle and an experienced chartered surveyor, explained the contract was particularly convenient as it was opposite another of Principle’s properties at Sapphire Court, an 80,000 sq ft office building being converted to apartments.

Mr Jobson said: “It’s great to have resident management companies in our portfolio of clients as the directors sit as both our clients and customers in direct receipt of services we provide.

“This keeps us in touch with what really matters to residents in buildings we manage, as a lot of what we do is quite invisible when it’s done well.

“We collect money from the apartment owners and pay it to suppliers, but a lot of hard work happens from the start to the finish of those processes to make sure that quality is integral to all operations.

“It’s important to keep our resident-directors up to date on all action points and that’s what we’ve set out to do at Principle.”

As well property management, Principle will also act for the freeholder of the scheme to collect annual ground rents.

Principle Estate Management was launched a year ago by Brett Williams, the former head of residential property management at CPBigwood in Birmingham.

The company is based at Cornwall House in Lionel Street, Birmingham, and offers a national property management service.