Principle wins contract to manage more than 160 flats across Midlands

A national property operator has appointed Principle Estate Management to manage more than 160 flats across the Midlands.

The major new contract has come from Simarc Property Management Ltd, the expanding management arm of the Wallace Group, which now owns 106,000 leasehold properties.

Simarc has already commissioned Principle to manage multiple developments, including hundreds of other flats in London, the West Midlands and south England, and a plush development of apartments each worth more than £1.5 million on America Street in London.

Following its success with these properties, Simarc has now instructed Principle to start managing another four large developments by the end of this year.

These include 100 flats at Benbow Quay in Shrewsbury, 39 flats at Union Place and 18 flats at Emo Court, both in Birmingham, and six flats on Persehouse Street in Walsall.

Brett Williams, managing director of Principle, explained that the new contracts involved taking over from three different managing agents as Simarc continued to refine their panel of agents.

He said: “We’re thrilled that Simarc is continuing to instruct us on properties. We enjoy working with them as they like property management to be carried out properly and that’s what we’re all about.”

Natalie Chambers, director at Simarc, said: “We’ve been impressed with Principle’s care and attention on the first two waves of contracts we’ve awarded them, and so we had no hesitation on awarding them this third contract.

“We take our role as long term custodians of the buildings we own extremely seriously.  We have a responsibility to the leaseholders and residents of those buildings and insist on only using quality managing agents.

“We want to make sure that our agents provide outstanding service to our customers, and Principle has quickly shown us that it can be relied on to deliver that.”