Principle wins contract to look after luxury apartments in Sutton Coldfield

A highly desirable development of luxury apartments in Sutton Coldfield is to be looked after by Principle Estate Management.

Roman Place contains 13 apartments in Burnett Road in the much sought-after Streetly village, just off Thornhill Road and adjacent to the famous Sutton Park.

Principle was appointed after the directors of the Roman Place residents’ management company began to feel that their previous managing agent had become far too big and impersonal and was unsuited to a small development like theirs.

Malcolm Crossman, a retired civil engineer and a director of Roman Place, said: “We were becoming increasingly frustrated at delays in actioning relatively straightforward matters, particularly financial reimbursements. This was compounded by the frequent changes to personnel making it difficult to forge meaningful working relationships with some areas of the organisation.

“We have a good relationship with many of our contractors who are generally running small businesses. It was, therefore important to the directors that those relationships were maintained and potentially enhanced by, among other things, making sure that contractors were paid promptly and efficiently.”

Roman Place was built around 2000 by Crosby Homes, and Mr Crossman is one of four directors of the residents’ management company.

He added: “We are very hands-on and selected Principle as we knew we could have a good relationship with the directors.”

Brett Williams, managing director at Principle, said: “It’s great to have resident management companies in our portfolio as the directors sit as both our clients and our customers in direct receipt of the service we provide.

“It keeps us in touch with what really matters to residents in buildings that we manage.

“Our role is to help directors who normally don’t have a property background and to ensure the building is properly managed, so they don’t need to worry about things.

“A lot of what we do is quite invisible when it’s done well. In its simplest, we collect money from the apartment owners and pay it to suppliers; but a lot of hard work happens in-between the start and finish of the process.”

Mr Williams added: “It’s important to keep our resident management company directors up to date on all action points and that’s what we’ve set out to do at Principle.”

Principle Estate Management was launched last year by Mr Williams, the former head of residential property management at CPBigwood in Birmingham and an experienced chartered surveyor.

The company is based at Cornwall House in Lionel Street, Birmingham, and offers a national property management service.