Principle to manage Victorian former Stafford hospital converted into luxury homes

A former hospital from the Victorian era in Stafford that has been converted into an estate of luxury homes is to be looked after by Principle Estate Management.

The buildings, some of which are Grade II-listed, were originally designed by renowned architect Joseph Potter and first opened as the Stafford General Asylum in 1818, later becoming St George’s Hospital and serving NHS patients until 1995.

They have since been acquired and sensitively restored by Shropshire Homes as St George’s Mansions, a collection of 138 distinctive one, two and three bedroomed apartments set in a parkland next to a number of new build homes.

Principle has won the contract to manage the development from Shropshire Homes after the residents’ steering group was unhappy with the previous agent’s performance.

Brett Williams, managing director of Principle, said: “I’ve known Shropshire Homes for many years having originally been introduced by one of our freeholder clients, and I’m impressed at their painstaking refurbishment of these substantial 19th century buildings.

“We’re thrilled to have been appointed with residents’ approval and client support. It really is wonderful to have properties like this in our management portfolio.”

Mr Williams explained how Shropshire Homes is a developer not a long-term property investor, and that they had made contact asking for to help sell the freehold at St George’s Park when a previous sale fell through.

He added: “After this initial work, Principle was subsequently asked to put a proposal forward for management as Shropshire Home’s executives were having to attend monthly evening meetings with the residents’ steering group.

“We’re now looking forward to working with the residents here to ensure the development is properly looked after for many years to come.”

Richard Shackleton, managing director of Shropshire Homes, said: “We are property developers but we love the buildings we are involved with and care about our customers’ post-sales experience.

“It was clear that a change of agent was required from the regular meetings I was attending with the residents and so I introduced Principle to the steering group who unanimously agreed to their appointment.

“There will be a lot for Principle to deal with on the takeover and initial setup and then to get things back on track.”

He added: “We have also appointed Principle on one of our other developments in Shrewsbury and we’re confident their experience in estate management will quickly make the quality difference that’s required.”