Principle appoints experienced property manager to look after expanding Midlands portfolio

Principle Estate Management has recruited an experienced property manager to look after part of its Midlands portfolio as it continues to rapidly expand after just one year of operations.

Brett Williams launched Principle in Birmingham in April 2018 to provide a nationwide property management service and directors Ian Smallman and Joe Jobson joined in 2018, and employs consultant surveyor Sam Boot, executive assistant Belinda Beasmore property assistant Isaac Milne and customer services manager Michelle Cox.

Now, after a regular strategic review, the company has appointed Danielle Randles as a senior property manager to look after a portfolio of 800 units being part of its expanding Midlands portfolio.

Ms Randles joined Bigwood Chartered Surveyors as a property administrator in 2010 after prior experience in residential lettings. She quickly worked her way up via a senior property assistant role to property manager.

She is already MIRPM-qualified – a Member of The Institute of Residential Property Management – and is due to complete a BSc in Real Estate Management from the University College of Estate Management this summer, becoming a qualified chartered surveyor in 2020.

Ian Smallman, operations director at Principle, said: “We are building our portfolio nationally and naturally have a concentration of properties around our headquarters in Birmingham, which Danielle is well suited for.

“She has a reputation for providing excellent customer service to residents and directors of resident management companies and will fit nicely into our team of like-minded property professionals.

“She has a great knowledge of the full property management role along with academic qualifications to back up her practical experience over the last 10 years and we are happy to recruit her as a senior property manager.”

Ms Randles, who lives in Harborne, said: “I’m delighted to work for a business that is owned and run by experienced property professionals, and am thrilled to be taking my next career step as a senior property manager.”

Brett Williams, managing director at Principle, said: “This company is all about standards, competency and service.

“whilst bringing up a young family, working and studying for a degree Danielle has demonstrated her passion for the property sector

“We’re delighted to have someone with this tenacity and technical knowledge join us as we continue to build our property management department.”