Principle appoints experienced property assistant as customer services manager

Principle Estate Management has recruited an experienced property assistant to the new role of customer services manager as the business continues to grow in its first year of operations.

Brett Williams launched Principle in Birmingham in April last year to provide a nationwide property management service and was joined by directors Ian Smallman and Joe Jobson in 2018 and consultant surveyor Sam Boot together with executive assistant Belinda Beasmore and property assistant Isaac Milne.

Now, with substantial expansion after the winning of numerous new contracts, the company has appointed Michelle Cox as customer services manager.

Mrs Cox entered the property sector in 2008 with Curry & Partners, which merged with Bigwood in 2011 to form CPBigwood, and was sold in 2015.

She worked in a variety of roles including lettings assistant, receptionist, property assistant and senior property advisor in an estate management department. Michelle is an Associate of the Institute of Residential Property Management.

Ian Smallman, director at Principle, said: “We held a strategic review of resourcing following incredible success on winning new instructions and started recruitment for a customer services manager, carefully considering all applications.

“Michelle was a stand-out candidate, not just due to her extensive property experience in our specific sector, but because of her attitude to do things the right way and maintain the focus on the customer.”

Mrs Cox said: “I am really looking forward to working at a company that is properly focused on standards and customer service.”

Brett Williams, managing director of Principle, added: “It is essential to have someone on board to lead our customer services team as we continue to grow and someone who has a real desire to provide excellence – Michelle is clearly that person.”