Principle appointed to manage luxury development of Grade II-listed building

A flagship development of luxury new houses and apartments converted from a Grade II-listed building in Smethwick is to be managed by Principle Estate Management.


Investment and development group Deeble Ventures Two Ltd has appointed Principle to manage its 83 new-build houses and 93 neighbouring apartments on Crocketts Lane, overlooking Victoria Park.


The management contract started in mid-December with the development’s first phase of 55 apartments, while the remaining units are set to be completed in 2019.


Built in 1908, the apartment building has retained many interesting and historical features, with a large atrium allowing natural light to flood into the property.


Paul Stanford, a director at Deeble Ventures Two, explained that he had been looking for a managing agent that could fulfil the expectations of purchasers at such a flagship Birmingham development.


He said: “We were approaching practical completion and realised we wanted a proactive managing agent who could quickly take the site into management and one that really cares and provides top quality service.


“Principle Estate Management is a chartered surveyor-led business that we felt was quite unique and gave me comfort of a real quality, long-term service being maintained for the benefit of all occupiers.”


Joe Jobson, Principle’s lead director on the contract, said: “Crocketts Lane really is an attractive development with historic meaning and one we are very proud to be involved in.


“It’s great that Deeble Ventures Two has shown such faith in Principle and we know we are able to offer a personal, high-quality property management service, which an instruction like Crocketts Lane reflects.”


Principle Estate Management was launched earlier this year by Brett Williams, the former head of residential property management at CPBigwood in Birmingham. Both he and Mr Jobson are experienced chartered surveyors.


Principle is based at Cornwall House in Lionel Street, Birmingham, and offers a national property management service.