Principle batting for new luxury apartments near Edgbaston Cricket Ground

A new-build scheme of luxury apartments just up the road from the famous Edgbaston Cricket Ground is to be looked after by Principle Estate Management.

The Willows are located at 110 Edgbaston Road, on the much sought-after border between Edgbaston and Moseley, and overlooking the popular Cannon Hill Park.

The developers of the six plush apartments, thought to have been named after the willow used in cricket bats, appointed Principle after an estate agent’s recommendation.

Joe Jobson, a director at Principle, said: “We’re thrilled to be managing a development in such a fantastic location.

“Edgbaston is a healthy growth area for us where we are already looking after numerous developments including Bristol Court, Viceroy Close and Florence House.

“This contract came after an introduction from another business professional, and we are delighted to be getting recognition for all the hard work and quality service our staff are continuing to provide on a daily basis.”

The Willows apartments are also near to The Edgbaston Priory Tennis Club, Edgbaston Golf Club and the new Birmingham Dental Hospital.

A spokesperson for the developer said: “We’re pleased to have appointed Principle who were meticulous in ensuring they had all necessary information ahead becoming the managing agent.

“This gives us great faith that they will provide the service we expect for purchasers, maintaining the properties to the highest standards.”